How to Share a Digital Transformation Roadmap With Your Organization?


Every business, no matter how big or small or how old or new, has to go through digital transformation. Initially, digital transformation was an opportunity that only some businesses saw. However, it’s now a necessity that every organization should use to remain relevant in the industry. 

The digital transformation roadmap plays a crucial role in helping out businesses. 

  • Provide better services
  • Improve customer relations
  • Build effective collaboration with other businesses

Businesses that have adopted digital transformation have an advantage over those that don’t. Unfortunately, brands all over the globe are still not leveraging digital transformation to ease their workflows.

The only way to build successful digital transformation is to depend on communication hierarchy and involvement.

But, organizations that even want to build a digital strategy roadmap can’t do it as they don’t have an open and collaborative culture that companies should have. Companies can build this culture using effective communication, this can be done in 3 stages.

3 Stages of Sharing Your Digital Transformation Strategy Roadmap 

Every organization that desires to experience digital transformation needs to employ practical communication strategies to be successful. Here are the 3 stages to embrace for success:

1. Unfreeze

Unfreeze is an essential stage when an organization starts to communicate about digital transformation. At this stage, a management team understands why it’s important for the company to build digital transformation for employees.

Using examples from other businesses that have set the pace in digital transformation, leadership teams can also challenge employees’ old patterns, inefficient workflows, and operational methods. 

2. Change

The changing stage is where the old patterns and behaviors are changed. A new attitude is needed to replace the old, limiting ones. Any changes in this stage can involve using cloud computing, and AI solutions. This can lead to faster business analytics, embracing digital marketing, and integration of new technologies in both employees and customer experiences.

This changing process needs to be aggressive and robust and to keep up with these changes, businesses should have effective communication, especially from leadership to their teams.

This can be achieved by scheduling training for the new technologies that are being used. Training your teams in the latest technologies can lead to smoother operations and shorter changing periods.

3. Pause Again

With complete integration of new digital transformation values. Now that a lot of changes from stage two have taken root, companies need to keep track of significant milestones. 

It’s vital for businesses to monitor employee performance after digital transformation by keeping track of performance indicators. 

Helpful Digital Transformation Tips

Communicating a digital strategy roadmap to your organization can be challenging. Successful digital transformation in any organization begins by creating a vision for the organization including every change that you want to bring to your business in the future. 

Once that is done, your next step should be to sell this idea of transformation to your employees and shareholders. You should also know how to motivate your team to make this change happen. You should always appreciate feedback from team members and ask for their opinions on technologies, tools, and consult is expertise. 

Ultimately, your digital transformation journey is only possible if the head of the organization’s business leaders and management take positive steps.